This locally owned jewelry store is a true gem! They offer a beautiful selection of pieces across various price ranges, making it easy to find something special no matter your budget. What truly sets them apart is their ability to do custom work—they can create nearly anything you envision while providing honest advice on durability and care. Their expertise ensures you get a piece that not only looks stunning but also stands the test of time. This is the only place I trust with my vintage jewelry.
Tina K
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May 29, 2026
I stopped at Wm’s to see if they could fix a necklace. They did a phenomenal job. Very pleased. The staff was super friendly, polite and knowledgeable. Thank you!!
Jed Kosch
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February 27, 2026
Outstanding service!! I brought in my watch with an unconventional issue and they were able to resolve it that same day.
Sarah Sharp
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November 03, 2021
Love this family-owned jewelry store! We purchased my engagement and wedding rings here, as well as many other fantastic pieces over the years. Great selection, prices, sales and staff. Highly recommend!
Teri Handrick
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February 09, 2021
I am thrilled with my new wedding ring. Due to many years of wear and tear, I had to have my original wedding set reset. My new ring has a combination of my original stones and stones from my husband’s band.
I was so worried on how Bill would be able to take 30 years of a much loved wedding ring and create something just as priceless to me! It is so beautiful it brought tears to my eyes.
The greatest compliment of all came from a friend that said it is gorgeous and is perfect for you!
Thank you William’s Jewelry.
Our Address
115 S Erie St, De Pere, WI 54115, USA
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This locally owned jewelry store is a true gem! They offer a beautiful selection of pieces across various price ranges, making it easy to find something special no matter your budget. What truly sets them apart is their ability to do custom work—they can create nearly anything you envision while providing honest advice on durability and care. Their expertise ensures you get a piece that not only looks stunning but also stands the test of time. This is the only place I trust with my vintage jewelry.
I stopped at Wm’s to see if they could fix a necklace. They did a phenomenal job. Very pleased. The staff was super friendly, polite and knowledgeable. Thank you!!
Outstanding service!! I brought in my watch with an unconventional issue and they were able to resolve it that same day.
Love this family-owned jewelry store! We purchased my engagement and wedding rings here, as well as many other fantastic pieces over the years. Great selection, prices, sales and staff. Highly recommend!
I am thrilled with my new wedding ring. Due to many years of wear and tear, I had to have my original wedding set reset. My new ring has a combination of my original stones and stones from my husband’s band. I was so worried on how Bill would be able to take 30 years of a much loved wedding ring and create something just as priceless to me! It is so beautiful it brought tears to my eyes. The greatest compliment of all came from a friend that said it is gorgeous and is perfect for you! Thank you William’s Jewelry.